Hairstylist, Sham Adam, adding the final touches to complete the look.
Choosing the right salon for yourself can be difficult, but we know that finding a reliable hairstylist is even tougher. Often times customers meet hairstylists who just could not give them their desired hairstyle, who would only focus on selling products and packages, who just simply don't care. We hear these issues that has been going around the hairdressing scene for years, which is why Be Salon only recruits hairstylists who genuinely cares for the well-being of our customers.
Focused on the fine details of every haircut.
With more than 17 years experience in the hairdressing industry, Sham Adam's passion has led him to become the founder and Leading Stylist of Be Salon, heading a team of four brilliant Creative Stylists. He is the classic example of going from zero to hero, and it is largely due to his attitude in life – the determination to strive for perfection in the things he set out to achieve and an interest in lifelong learning. In his earlier days as a self-motivated budding stylist, he would save every penny to upgrade his skills at world-renowned hairdressing institutions like Vidal Sassoon London, Vidal Sassoon Shanghai and Debut Academy. Mastering the skills of haircutting, he is now often known as Singapore's King of Bob (haircuts). So for ladies who have had bad experiences with getting a short haircut and never dared to go short again, Sham is able to regain your confidence in having a chic short hair that will absolutely suit your face shape.
Throughout his career, he has made some innovations which has become customer-favourites. He developed Texture Control that is suitable for our local climate, which is a hybrid straightening and treatment solution formulated for frizzy hair types. This anti-frizz solution helps you achieve hair that feels smooth and has a naturally straight-looking effect.
Application of Texture Control solution which is formulated for Singapore weather.
The latest highly-recommended innovation by Sham is the signature treatment of Be Salon – BEspoke Keratin Care. It is a customisable hair strengthening treatment catered for different hair conditions and very effective for weak, chemically-damaged and frizzy hair.
“I like to dedicate some time listening to my clients’ hair concerns, preferences and understand their lifestyle before identifying their hair issues and attempt to solve it by customising a hairstyle or treatment program specially for them. This consultation time is very important because I believe communication is key.”
Professional Haircut by Sham Adam
“Consumers in Singapore expect good service but how many businesses really practise it? It was an eye-opener for me when I went to Japan for the first time, about three years ago. Hands down the best service ever experienced. I observed their working attitude, gestures and culture. Most of the service industry in Singapore pales in comparison. Being inspired by their attitude, I hope to introduce this into the hair industry of Singapore, which is why I train my team to always consider the whole salon experience for the clients and instill the positive values in our work.”
“I sincerely put all my heart into my work and that is how I win the trust of my clients. Along the years, we have become more like family and close friends. Because of this relationship, I would want the best for them, to take care of their hair properly. My main objective is always to improve my client’s image and thus improve their lives.”
Best known for:
• King of Bob – bob haircuts
• Texturizing Haircuts (create volume and shape for flat long hair)
• Creative Colouring
• Soft Airy Curls
Sham Adam is available at Be Salon (Millenia Walk). For enquiries and appointments, please contact us here. Follow us on Instagram for more creative works by Sham, at @besalonsg and @shammilton